Over the years, WEI has developed programs and forums that give
businesses the opportunity to learn about sustainable business
strategies. This allows Wisconsin businesses to gain a competitive
market advantage while protecting the state's resources and environment.
Check out WEI's program and event highlights below, or take a look at
our timeline for more information.
WEI Green Built Home standards are a requirement for WHEDA affordable housing projects statewide. Currently WHEDA has 26 projects statewide totaling 1,006 low income housing units built or remodeled to WEI Green Built Home standards. Find out more here.
The Capital Times recently published an opinion article written by WEI Executive Director, John Imes. Imes discusses the sustainable practices of businesses on Monroe Street and their Monroe Street Green certification. Read more here.
2000s: 2010-Germany-Wisconsin Environmental Exchange 2009 -Green Tier Advantage 2008-Green Tier Advantage 2007-Travel Green Wisconsin 2006-Green & Growing Bioindustry Tour 2005-Green & Growing Bus Tour 2004-Wisconsin Delegation to Germany 2003-Environmental Policy Forum 2002-Fact-Finding Trip to Germany 2001-Energy Policy Forum
1990s: 1999-Agriculture and Land Use 1998-Shoreland Development 1997-Understanding Purchase & Transfer of Development Rights 1996-Quality Urban Development
2010 WEI International Delegation
Berlin, Frankfurt, Munich
WEI Executive Director, John Imes, was a part of
the Germany-Wisconsin exchange, which moved focused on finding new
strategies and policies that would allow Wisconsin to achieve a superior
quality of life and healthy business climate. In Germany, the delegation
brought back several green strategies pertaining to energy,
transportation, manufacturing and higher education.
2009 WEI Policy Forum Event University of Wisconsin-Milwaukee
WEI partnered with WDNR on this Green Tier to examine the "whys"
and "hows" of sustainable business. Keynote speaker and former IBM
senior manager, Bob Willard, set the tone of the two-day session, suggesting
companies should manage sustainability like a company
According to Willard, companies can reap huge rewards by increasing
efficiency, improving brand image and gaining customer and employee loyalty.
Other speakers focused on energy efficiency, business-community partnerships,
and environmental management systems as a tool to green your business.
WEI partnered with the DNR to bring together business leaders, community representatives,
environmental leaders and government officials to discuss the emerging trends
in environmental leadership. The two-day conference featured a keynote address
by then-Governor Jim Doyle and remarks from WDNR Secretary Matt Frank, Commerce
Secretary Jack Fischer, Senator Mark Miller
(D), Senator Neal Kedzie
(R) and other business
leaders and environmental representatives.
Together with the Wisconsin Department of Tourism, WEI developed
Travel Green Wisconsin. This affordable program reviewed,
certified and recognized tourism businesses that made a commitment
to improving their operations to reduce their
environmental and social impact.
WEI developed the Travel Green Wisconsin Certification Checklist, a
stewardship tool that gave Travel Green members credible market
distinction and helped them evaluate operations, set goals and take
specific actions to achieve environmental, social and economic
WEI launched the program in 2006 and
statewide business certification, attracting over 270 members to the
program by 2011. Travel Green Wisconsin was featured in The
New York Times, USA Today, CNN, Chicago Tribune and St. Paul Pioneer Press.
WEI Executive Director, John Imes, contributed a forward to Green Travel Guide to Northern Wisconsin: Environmentally and Socially Responsible Travel.
The Department of
Agriculture, Trade and Consumer Protection (DATCP) and the Department of
Natural Resources hosted a regional tour of the state's leading
projects. Over 100 people, including legislators, state and local
officials and representatives from Wisconsin's leading business and
environmental organizations traveled together to examine, experience and
discuss the future bioeconomy.
The tour concluded in Madison with a discussion about advancing and
improving Wisconsin's bioeconomy.
In cooperation with the La Follette School of Public Affairs - Baldwin
Wisconsin Idea Project, Wisconsin DNR and Wood Communications, WEI launched a
bus tour to showcase the progress of Wisconsin's Green Tier program.
Legislators, local officials, state
regulatory and policy officials and representatives from Wisconsin's
leading business and environmental organizations traveled together on
regional bus tours to view the state's most environmentally innovative projects.
WEI hosted this conference to
focus specifically on how businesses can incorporate Green Tier
strategies to ensure Wisconsin's environ mental quality and economic
success. The event featured a primer on the Green Tier law, highlighted
tools and resources, showcased business successes and explored the
potential for a "green company" benchmark and brand for Wisconsin, a
business climate that attracts clean jobs and investment and furthers
our state's long tradition of environmental stewardship. Joel Makower,
an award-winning writer, speaker and consultant on sustainable business
and clean technology served as a keynote speaker for the event.
The 2004 Wisconsin Delegation to Germany traveled to Bavaria to examine innovative
technology, green building practices and new directions in
environmental governance. A diverse group of leaders representing
companies, building associations, environmental groups and the state government
were chosen to be a part of the delegation that explored how German companies were improving their environmental
performance while cutting costs and boosting productivity. As a
co-leader of the green development coalition, WEI’s key objective was to
learn about German strategies to encourage and expand green building
and development in Wisconsin.
Policy Forum brought together over 140 government, community and local
business leaders to discuss how to address the state's environmental
priorities while managing the state budget and improving the economy.
Ensuring Wisconsin’s Environmental Quality through Regulatory Reform and Innovation 2003 WEI Policy Forum Event Madison
forum brought together over 130 leaders from the business, industry,
government and environment sectors to discuss regulatory reform and
environmental quality. The forum challenged participants to look beyond
the top-down, prescriptive solutions of the past and examine innovative
strategies and policies that can lead to positive environmental results
and a more productive business climate.
WEI Executive Director John Imes joined a Wisconsin delegation
representing utilities, state and local government, UW-Madison,
environmental organizations and media representatives to learn about
German technologies and policies which can positively impact the
environment and energy reliability in Wisconsin.
2001-2002 WEI Policy Forum Event Oconomowoc and Waukesha
The Energy Forum balanced Wisconsin's need for energy reliability, a
healthy environment and a vibrant economy. Events highlighted practices,
technologies, and policies that helped connect energy decisions with
broader environmental and economic goals.
The Energy Forum Report
Identified ways to provide reliable, affordable energy in Wisconsin
while positively impacting the environment and economy. WEI briefed the
Senate Committee on Energy and Utilities on the recommendations
presented in the Energy Forum report.
one of the most influential practitioners of sustainable design in the
world, shared his philosophy and tangible success stories, providing
compelling evidence that today’s business leaders truly can enhance
their bottom line by implementing environmentally sustainable design.
Shoreland Development in Wisconsin: Balancing a Healthy Economy with a Healthy Environment
1998 WEI Conference Rhinelander
The event brought together over a hundred fifty conservationists,
developers, representatives from lake and other associations, and local,
county and state government personnel. The goals of the conference were
to engage participants in dialogue on shoreland devel opment
issues and develop plans for further examination and cooperation. We
were joined by Lake Specialist Robert Korth who delivered the keynote
Wisconsin CEOs and senior
executives from over two dozen Wisconsin companies met at the
Wingspread facility in Racine to discuss how leading companies are using
sustainable business practices to enhance their bottom line. A
highlight was the presentation by Ray Anderson,
CEO of Interface, a $1.2 billion dollar carpet manufacturer. Anderson
described his very passionate and powerful commitment to make Interface
the first sustainable corporation. (link to BSR report – scan it)
Understanding the Purchase & Transfer of Development Rights